In the first part of your article, you threw shade on influencers, saying it’s impossible to track fake followers and they are not much of a use. Then you contradict yourself by saying “yeah, they are of some use BUT”. I think you’re missing that there are much modern and certain ways for brands to actually benefit optimally from influencers nowadays. Those days of a fake instagram guru with 80k bought followers asking for a free product are in the past. Neither brands nor influencers fall for that any more.